Passions That Pay

If last weeks post about who is your ideal client sparked some new thoughts on the subject here are some ways to narrow down the specifics.

Demographics

This is fairly easy to figure.

Male or female?

Age range?

Income bracket?

Location?

Employment status?

Values

Think about the values that a client should have in order for you to do your best work.

Examples that I look for are honesty, open-mindedness, courage and flexibility.

What is your mission statement?

Think about who would be best served by your mission statement. Don’t have a mission statement? Start here and make it a goal for this week to craft your own. If YOU do not know what you are offering how can you hope to attract those who want it?

Your Business philosophy

Think about how you wish to run your business. ADHD coach Ken Zaretzky allows his clients to call him whenever they like. It works extremely well for both him and his clients but would drive me nuts. I am not anal about punctuality but I do get annoyed with clients who are markedly and consistently late whereas other coaches have no problem with this.
Also think about what core ideals underpin your services or products. For me that would be having the passion and also success mindsets in place. I also believe in positive, upbeat attitudes so I would have problems working with negative Nellys for long. Action is another hugely important piece so again I look for action orientated clients.

So in light of this, how many of your present clients get close to your ideal?

Is it time to fire some clients you are not enjoying working with?

Do you need to change your marketing messages to attract your ideal client?

When we work with our ideal clients, we feel energized, challenged and positive about the sessions. Clients who are wrong for us can leave us feeling deflated, uninspired and questioning our abilities. We do no-one a favor.

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